About Root & Kin

Project: Root & Kin is a Whiskey brand inspired by the experiences I was given living on the road with my Mum and brother in 2016. To pay homage to my heritage and the life that had been given to me, the name draws from my mother’s maiden name “Rukin”.

Challenge: I strived to create a rugged looking bottle to emphasize the challenges we faced on the road, while maintaining elegance and nostalgic design.

Strategy: I combined illustration of ingredients with a type heavy design and use

Media: Recycled whiskey bottle & adhered paper label